Murillo Perecinotto
UX/UI Designer  ·  Graphic Designer
murillovp90@gmail.com +1-672-999-7371 Vancouver, BC — Canada murilloperecinotto.com linkedin.com/in/murillovp/

UX/UI Designer with seven years of industry experience with strong collaboration skills and design techniques in multiple areas including: Health Tech (Clinical Trials), E-Commerce (Shopify), Renewable Energy (Solar), and Public Sector.

Experience

UX and Graphic Designer 2025 – Present
Vitality Products  ·  Vancouver, Canada  ·  Health & Supplements
  • Conducted interviews with sales representatives and customers at health events to collect insights into consumer knowledge, pain points, and expectations regarding supplement products.
  • Translated complex health and science concepts into accessible user interfaces and microcopy after study of product webinars, ensuring clear, empathetic communication of product benefits.
  • Created a new digital strategy using AI-optimized editorial content to optmize organic search and AI recommendations, increasing traffic by 19%.
  • Redesigned the digital user journey and product pages, overhauling the brand’s tone, visual language, and information architecture based on comprehensive analytics and heatmap data.
  • Drove significant e-commerce growth through the new product pages, increasing the conversion rate from 0.3% to 1.5% and increasing Average Order Value (AOV) by 13%.
  • Enhanced user engagement, achieving a 26% increase in session duration through improved UI consistency, wireframes, and high-fidelity prototypes.
UX Designer 2022 – 2024
Encora  ·  São Paulo, Brazil (US Client)  ·  Health - Clinical Trials
  • Acted as UX Designer in a Clinical Trial Health Tech project spanning three products and multiple user types, delivering modern UI designs with WCAG 2.1 standards
  • Conducted several user interviews and usability tests to identify key pain points in clinical trial software, reducing user friction
  • Facilitated 12 design workshops with multidisciplinary teams, improving collaboration efficiency and speeding up ideation cycles and feature prioritization
  • Launched multiple new features and tracked retention rates, leading to a user compliance increase of 50%
  • Designed automated processes that reduced manual work for internal users and increased time efficiency in 50%
UX Designer 2021 – 2022
Octane AI  ·  Remote, United States  ·  Shopify Application
  • Acted as UX Designer in a rapidly growing Shopify based e-commerce startup
  • Improved product usability across several features, contributing to a 20% increase in customer satisfaction scores
  • Collaborated with a group of ten beta users to uncover UX issues, leading to three major features rolled out to production
  • Presented UX solutions to executive stakeholders, directly influencing strategic product decisions and product roadmap
  • Planned, designed and tested multiple user-focused features.
  • Monitored company’s websites for user behavior and insight gathering.
  • Maintained and updated company’s Shopify and corporate websites.
  • Designed marketing materials to support sales team.
UX Designer 2019 – 2021
Programmer's Beyond IT  ·  São Paulo, Brazil  ·  Renewable Energy
  • Helped build the company’s first design practice from the ground up, establishing UX workflows
  • Created information architecture for a national energy provider platform, establishing the foundation of a five product family tree and its subsequent services offerings
  • Developed and validated user personas and journey maps through discovery sessions
  • Partnered with development teams to ensure UX fidelity and Design QA processes, resulting in a 50% increase in design-to-market velocity through scrum sprints.