Murillo Perecinotto

Experience

UX and Graphic Designer 2025 – Present

Vitality Products · Vancouver, Canada · Health & Supplements

Conducted interviews with sales representatives and customers at health events to collect insights into consumer knowledge, pain points, and expectations regarding supplement products.
Translated complex health and science concepts into accessible user interfaces and microcopy after study of product webinars, ensuring clear, empathetic communication of product benefits.
Created a new digital strategy using AI-optimized editorial content to optmize organic search and AI recommendations.
Redesigned the digital user journey and created high-performing Shopify product pages, overhauling the brand’s tone, visual language, and information architecture based on comprehensive analytics and heatmap data.
Drove significant e-commerce growth through the new product pages, increasing the conversion rate from 0.3% to 1.5% and increasing Average Order Value (AOV) by 13%.
Partnered with marketing to design direct-response email campaigns, achieving a 26% increase in session duration through improved UI consistency.

UX Designer 2022 – 2024

Encora · São Paulo, Brazil (US Client) · Health - Clinical Trials

Acted as UX Designer in a Clinical Trial Health Tech project spanning three products and multiple user types, delivering modern UI designs with WCAG 2.1 standards
Conducted several user interviews and usability tests to identify key pain points in clinical trial software, reducing user friction
Facilitated 12 design workshops with multidisciplinary teams, improving collaboration efficiency and speeding up ideation cycles and feature prioritization
Launched multiple new features and tracked retention rates, leading to a user compliance increase of 50%
Designed automated processes that reduced manual work for internal users and increased time efficiency in 50%

UX Designer 2021 – 2022

Octane AI · Remote, United States · Shopify Application

Senior UX Designer for a Tier-1 Shopify App, designing conversion-focused tools (Quizzes/Pop-ups) used by thousands of merchants to drive e-commerce sales and data collection.
Improved product usability across several features, contributing to a 20% increase in customer satisfaction scores
Collaborated with a group of ten beta users to uncover UX issues, leading to three major features rolled out to production
Presented UX solutions to executive stakeholders, directly influencing strategic product decisions and product roadmap
Planned, designed and tested multiple user-focused features.
Monitored company’s websites for user behavior and insight gathering.
Maintained and updated company’s Shopify and corporate websites.
Designed direct-response assets and marketing materials in collaboration with marketing and sales teams.

UX Designer 2019 – 2021

Programmer's Beyond IT · São Paulo, Brazil · Renewable Energy

Helped build the company’s first design practice from the ground up, establishing UX workflows
Created information architecture for a national energy provider platform, establishing the foundation of a five product family tree and its subsequent services offerings
Developed and validated user personas and journey maps through discovery sessions
Partnered with development teams to ensure UX fidelity and Design QA processes, resulting in a 50% increase in design-to-market velocity through scrum sprints.